01E-commerce
MAISON NUIT
A speculative storefront for a fictional eveningwear label — editorial imagery first, with a frictionless path from lookbook to bag.
Concept project01Objective
Explore how an online store can feel like a fashion editorial without slowing the shopper down.
02Concept & approach
- Product pages designed as editorial spreads, with large-format imagery and quiet typography.
- A restrained monochrome interface so the garments carry the colour.
- Size selection and bag access that stay one tap away on mobile.
- Collection filtering that keeps the layout stable while products change.
03Deliverables
- Home and collection page concepts
- Product detail layout
- Mobile bag and checkout flow concept
- Interface component set
04Technical details
- Server-rendered catalogue pages for fast first paint
- Responsive, optimised image delivery with reserved aspect ratios
- Headless-commerce integration pattern (concept stage)
05What it demonstrates
Art-directed e-commerce layout and mobile purchase flow design.
This is a concept project created by Zen-C. It does not represent a client engagement or commercial results.
—Selected visuals
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